ABOUT ME
I'm an adventurous Industrial Designer from Colombia. Recently, I've embarked on an exciting journey to expand my horizons by acquiring a diploma in Business Marketing, adding a fresh dimension to my creative pursuits. My heart beats for social and emotional design, driven by a deep desire to uplift communities through my creativity and dedication. With an outgoing and optimistic spirit, I thrive on exploring new possibilities and pushing boundaries.
Throughout my journey, I've created innovative solutions that cater to diverse needs. Passionate about fostering connections and sparking creativity and equipped with a blend of design finesse and marketing savvy. With strong organizational skills and a talent for juggling priorities, I'm committed to elevating experiences and delivering quality results every step of the way.
Let's embark on a journey of creativity, community, and growth together!
MY INTERESTS
MY WORK
I believe in the seamless integration of marketing and industrial design. My innovative approach to marketing has led to the creation of successful projects in diverse industries, telling a unique project. Explore to learn more about what I do.
SIA COMMUNITY
Company: Seneca Student Federation
This campaign is focused on creating a welcoming space for students at the Seneca International Academy (SIA) Campus located in Markham.
Purpose: Give newcomers a warm introduction to campus life and help them feel right at home while highlighting the essence of our community and the diverse experiences that make it unique.
Role: Marketing and Promotions Assistant
Location: Markham, Canada
Elements incorporated in the campaign
Kickback Konvos
An interview-style talk show where the student becomes the star at the Kickback, showcasing their individuality, sharing their culture, and embracing life in a new country.
Get to Know SIA Community
Discover more about the community by viewing the student backgrounds featured on the Instagram account stories.
Newsletter
Distribute an online newsletter that highlights the events and support services that SSF offers to the SIA Community.
Achievements
106.7%
FOLLOWERS GROWTH
9,283
REACH
5+
SHARED KICKBACK KONVOS
119+
NEWSLETTER SUBSCRIPTIONS
Check out the development of SIA Community
INTRO TO FITNESS
Those who are new to fitness can benefit from these small group workouts called Intro to Fitness. These exercises will be available online so that students can access them anytime they're ready to get started or want to confirm that they're performing the exercise correctly. Videos covering cardio and warm-up exercises will be included.
Exercises included: Body weight squats, leg presses, leg curls, lat pulldowns, chest presses, planks, and stretches.
Content created for the campaign: Posts, posters, and stories.
Company: Seneca Recreation
Role: Marketing Leader
Location: Markham, Canada
12
VIDEOS
4
DISTRIBUTED AROUND
CAMPUSES
3
ONLINE PLATFORMS
SALUS
Company: Salus Biomedical Center
Role: Management and HR Assistant
Location: Barranquilla, Colombia
As a management and HR assistant at Salus Biomedical Center, I was always passionate about driving positive change. Leveraging my background in industrial design, I proposed some exciting ideas to shake up the brand image of the medical center and introduce social media platforms to promote services.
Website
Introduction of a website and Instagram account to expand the medical center's reach by building a tight-knit community around it.
Protocols
Design top-notch protocols for patient care meeting the highest health quality standards, overseen by the quality supervisor.
Social Media - Instagram
The social media campaign started by informing patients of their rights to build trust and nurture relationships.
Showcase the holistic treatment approach, where every patient is valued and cared for beyond their medical needs.
579+
FOLLOWERS GAINED
FILUM
Type of Project: Concept
Concept and brand development. Natural Fibers for the creation of artisan products. Rescue, conservation and use of natural fibers nationals used in the elaboration of artisan products produced by the community of head of household mothers of the municipality of Baranoa.
Date: March 2021
Location: Barranquilla, Colombia
Detailed technical documents and bag collection design.
VITA
Type of Project: Product Design
Date: May 2019
Location: Barranquilla, Colombia
Product creation - Vita is a company created for the promotion of vertical farming of sprouts for the generation of jobs by means of a culture network.
Business model - Selling of sprouts as a product essential for the family basket due to its nutritional contribution and its healing properties in the body.
LET'S WORK TOGETHER!
Ready to take your marketing initiatives to the next level? Let's connect and explore how my skills can amplify your brand's success. Reach out today to discuss collaboration opportunities.
CONTACT ME
+1-519-500-2250
caroza9@hotmail.com